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English

Marketing Research

Paperback • 2011 • English • 10. edition

Marketing Research

By David A. Aaker

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About the book

Marketing Research offers the best approach toward communicating the intricacies of this field and its usefulness to the marketing organization. 'Macro-micro-macro' in design, and fitting for students in the intermediate or advanced courses, this highly-regarded text focuses on market intelligence, strategy, theory, and application. The new tenth edition retains its coverage of the most advanced and current marketing research methodologies and points out their limitations, as well their potentia...Show more

Book details

ISBN

9780470524619

Publisher

Wiley

Published year

2011

Language

English

Edition

10

Original title

Marketing Research

Format

Paperback

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