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English

On Purpose

Paperback • 2015 • 1. edition

On Purpose

By Shaun Smith, Andy Milligan

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About the book

With a constant stream of new communication channels emerging, the real challenge for marketers is not just making sure their brand is present in each space but staying true to their brand purpose.

Book details

ISBN

9780749471910

Publisher

Kogan Page Ltd

Published year

2015

Language

Edition

1

Original title

On Purpose

Format

Paperback

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