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About the book
The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further reading.Featuring wide ranging contributions from key figures in the PR profession, the new edition presents a new chapter on public relations and activism, alongside discussion of key critical them...Show more
Book details
ISBN
9781138890961
Publisher
Taylor & Francis Ltd
Published year
2016
Language
Edition
1
Original title
The Public Relations Handbook
Format
Paperback
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