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Meatball Sundae How New Marketing is Transforming the Business World (and how to Thrive in It)

Pocket • 2009 • Engelsk

Meatball Sundae How New Marketing is Transforming the Business World (and how to Thrive in It)

Av Seth Godin

1 vurderinger • 4.0 av 5

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Om boken

What is a meatball sundae? It's something messy, disgusting and ineffective, the result of combining two perfectly good things that don't go together. Meatballs are the basic staples, the things people need, the stuff that used to be marketed quite well with TV and other mass market techniques. The topping is new marketing: MySpace, websites, YouTube, and all of the magic that CEOs wish would shine atop their companies. The problem? New marketing is lousy at selling meatballs. When confronted wi...Vis mer

Forretningsstrategi
Etikk og sosialt ansvar i næringslivet
Entreprenørskap

Om boken

ISBN

9780749929480

Forlag

Piatkus

Publiseringsår

2009

Språk

Engelsk

Originaltittel

Meatball Sundae How New Marketing is Transforming the Business World (and how to Thrive in It)

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

1 vurderinger • 4.0 av 5

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