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Inside the tornado

Pocket • 2005 • Engelsk

Inside the tornado: strategies for developing, leveraging, and surviving hypergrowth markets

Av Geoffrey A. Moore

0 vurderinger • 0.0 av 5

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Om boken

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marke...Vis mer

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Om boken

ISBN

9780060745813

Forlag

Collins Business Essentials

Publiseringsår

2005

Språk

Engelsk

Originaltittel

Inside the tornado

Format

Pocket

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