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Relationship Marketing Theory and Practice

Pocket • 1996 • Engelsk • 1. utgave

Relationship Marketing Theory and Practice

Av Francis Buttle

0 vurderinger • 0.0 av 5

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Om boken

`This book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly demonstrates its applicability in different industries. Relationship marketing is the marketing of the next millennium. Dont argue. Just read the book!' - Evert Gummesson, Stockholm University By examining the relationship between theory and practice, Relationship Marketing appears at an important stage in the development of relationship marketing. The opening ch...Vis mer

Om boken

ISBN

9781853963131

Forlag

SAGE

Publiseringsår

1996

Språk

Engelsk

Utgave

1

Originaltittel

Relationship Marketing Theory and Practice

Format

Pocket

Frakt og retur

Frakt

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Omtaler · 0

0 vurderinger • 0.0 av 5

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