Advanced Customer Analytics

The New Science of Customer Relationships Delivering the One-to-One Promise With AI

Thomas H. Davenport

Business Analytics, Cengage International Edition

Jeffrey D. Camm

Customer Relationship Management Concepts, Applications and Technologies

Daniel D. Prior

Business Analytics Combining Data, Analysis and Judgement to Inform Decisions

Mary Ellen Gordon

Marketing

Paul Baines

Foundations of Marketing

John Fahy

Fashion retailing

Dimitri Koumbis

Customer Relationship Management

Australia) Buttle Francis (Francis Buttle Associates

Marketing Analytics

Mike Grigsby

Retailing Management

Michael Levy

E-marketing

USA) Strauss Judy (University of Nevada Reno

Marketing Research

Alan Wilson

Digital Marketing

Alan Charlesworth

Digital Analytics for Marketing

USA) Sponder Marshall (Baruch College and Rutgers University

Principles of Marketing Engineering and Analytics

Gary L.

Marketing Strategy

Robert Palmatier

Small data

Martin Lindstrom

Market Research in Practice

Matthew Harrison

Consumer behaviour

Michael R.

Financial Analytics with R

Mark Bennett

Predictive Marketing

Omer Artun

Marketing Ethics & Society

A concise guide to market research

Marko Saratedt

Selecting the Right Analyses for Your Data

USA) Vogt W. Paul (Idaho State University

Getting Started with Business Analytics Insightful Decision-Making

David Roi Hardoon

Practical Web Analytics for User Experience

Michael Beasley

Lean Analytics

Keeping Up with the Quants Your Guide to Understanding and Using Analytics

Thomas H. Davenport

Big Data

Viktor Mayer-Schönberger

The Art of Shopping: How We Shop and Why We Buy

Siemon Scamell-Katz

Marketing Research An Applied Approach

Naresh K. Malhotra

Marketing A Critical Textbook

Nick Ellis

Principles and practice of marketing

David Jobber

Retail Marketing

Peter McGoldrick

Consumer Behaviour and Marketing Strategy

J. Paul Peter