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Key Account Management Tools and Techniques for Achieving Profitable Key Supplier Status

Pocket • 2012

Key Account Management Tools and Techniques for Achieving Profitable Key Supplier Status

Av Peter Cheverton

0 vurderinger • 0.0 av 5

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Om boken

Key Account Management is a highly practical book with a unique yet simple planning methodology for identifying, obtaining, retaining and developing key customers - the lifeblood of any organization. Very few books take the long-term, team-selling strategic view of KAM that this book takes, and it is the only book which focuses on implementation rather than theory. Based on real and current experience of companies facing the challenge, it provides tools for use in the real world that will help y...Vis mer

Om boken

ISBN

9780749463519

Publiseringsår

2012

Språk

Originaltittel

Key Account Management Tools and Techniques for Achieving Profitable Key Supplier Status

Format

Pocket

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Omtaler · 0

0 vurderinger • 0.0 av 5

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