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New products management

Pocket • 2011

New products management

Av Laurence Cleyet-Merle

0 vurderinger • 0.0 av 5

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Om boken

Written with a managerial focus, "New Products Management" by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables this text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a 'new product.' Many new examples, cases, and research along with the most current topics highlight this new edition o...Vis mer

Om boken

ISBN

9780071289238

Publiseringsår

2011

Språk

Originaltittel

New products management

Format

Pocket

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Omtaler · 0

0 vurderinger • 0.0 av 5

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