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Product Leadership Creating And Launching Superior New Products

Pocket • 1999 • Engelsk

Product Leadership Creating And Launching Superior New Products

Av Robert G. Cooper

0 vurderinger • 0.0 av 5

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Om boken

Product innovation is a high-risk war, the battles being fought both behind a company's doors and against the competition. But with all the effort companies exert to become product leaders, over a third of their new products still fail at launch, and many more never gain a profitable return. So what is it that product leaders like 3M, Merck, and Procter & Gamble know that allows them to continually lead the way with exceptional new products? In Product Leadership, Robert Cooper reveals the winne...Vis mer

Forretningsstrategi
Innovasjon i næringslivet
Entreprenørskap

Om boken

ISBN

9780738201566

Forlag

Basic Books

Publiseringsår

1999

Språk

Engelsk

Originaltittel

Product Leadership Creating And Launching Superior New Products

Format

Pocket

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Omtaler · 0

0 vurderinger • 0.0 av 5

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