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Essentials of Services Marketing

Pocket • 2017 • 1. utgave

Essentials of Services Marketing

Av Jochen Wirtz, Christopher H. Lovelock, Patricia Chew

0 vurderinger • 0.0 av 5

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Om boken

Essentials of Services Marketing, 3e, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in eit...Vis mer

Om boken

ISBN

9781292089959

Forlag

Pearson Education Limited

Publiseringsår

2017

Språk

Utgave

1

Originaltittel

Essentials of Services Marketing

Format

Pocket

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Frakt

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Omtaler · 0

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