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Advertising and Promotion

Innbundet • 2017 • 1. utgave

Advertising and Promotion

Av Chris Hackley, Rungpaka Amy Hackley

0 vurderinger • 0.0 av 5

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Om boken

Using a wide range of visual examples and case studies, Advertising and Promotion 4th edition introduces the reader to the key concepts, methods and issues and illustrates these with first-hand examples gathered from leading international advertising agencies and brand campaigns. Told from the perspective of the agency, it gives a fun and creative insider view helping the reader to think beyond the client position and understand what it might be like working within an ad agency. Drawing not only...Vis mer

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Om boken

ISBN

9781473997981

Forlag

SAGE Publications Ltd

Publiseringsår

2017

Språk

Utgave

1

Originaltittel

Advertising and Promotion

Format

Innbundet

Frakt og retur

Frakt

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