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Emotional Appeals in Advertising Banking Services

Pocket • 2018 • 1. utgave

Emotional Appeals in Advertising Banking Services

Av Emmanuel Mogaji

0 vurderinger • 0.0 av 5

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Om boken

Advertisements are considered as stimuli which consumers will respond to. Banks can develop emotionally appealing advertisements, but they are not guaranteed a positive emotional reaction. The unprecedented turbulence and uncertainty experienced in the banking industry has increased the need to appear more appealing to consumers.Taking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores how U...Vis mer

Bankvirksomhet

Om boken

ISBN

9781787563025

Forlag

Emerald Publishing Limited

Publiseringsår

2018

Språk

Utgave

1

Originaltittel

Emotional Appeals in Advertising Banking Services

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

0 vurderinger • 0.0 av 5

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