Behavioural Economics: A Very Short Introduction

Pocket • 2017

Behavioural Economics: A Very Short Introduction

Av Michelle Baddeley

4 vurderinger • 4.0 av 5

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Om boken

Traditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given efficiently and generally making selfish decisions that work well for us as individuals. Economists also assume that we're doing the very best we can possibly do - not only for today, but over our whole lifetimes too. But increasingly the study of behavioural economics is revealing that our lives are not thatsimple. Instead, our decisions a...Vis mer

Behaviorisme, adferdsteori

Om boken

ISBN

9780198754992

Forlag

Oxford University Press

Publiseringsår

2017

Språk

Originaltittel

Behavioural Economics: A Very Short Introduction

Format

Pocket

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4 vurderinger • 4.0 av 5

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