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Hospitality Marketing

Pocket • 2016 • 1. utgave

Hospitality Marketing

Av David Bowie, Francis Buttle, Maureen Brookes, Anastasia Mariussen

0 vurderinger • 0.0 av 5

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Om boken

This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has ...Vis mer

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Om boken

ISBN

9781138927483

Forlag

Taylor & Francis Ltd

Publiseringsår

2016

Språk

Utgave

1

Originaltittel

Hospitality Marketing

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

0 vurderinger • 0.0 av 5

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