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Marketing and Managing Tourism Destinations

Innbundet • 2018 • 1. utgave

Marketing and Managing Tourism Destinations

Av USA) Morrison Alastair M. (Purdue University

4 vurderinger • 5.0 av 5

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Om boken

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets.This second ...Vis mer

Salgs- og markedsføringsledelse

Om boken

ISBN

9781138897281

Forlag

Taylor & Francis Ltd

Publiseringsår

2018

Språk

Utgave

1

Originaltittel

Marketing and Managing Tourism Destinations

Format

Innbundet

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Marketing and Managing Tourism Destinations

Marketing and Managing Tourism Destinations

Pocket · 2018

Omtaler · 0

4 vurderinger • 5.0 av 5

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