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Om boken
The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including hot topics such as: buyer behaviour, marketing strategy, promotion and advertising, pricing, managing the marketing organization and marketing and the law. Each chapter includes at least one practical real life example to illustrate how marketing concepts apply to business decision making. Learn what they teach you on professional marketing courses and at the world's top Business ...Vis mer
Om boken
ISBN
9780749474980
Forlag
Kogan Page Ltd
Publiseringsår
2016
Språk
Utgave
1
Originaltittel
The 30 Day MBA in Marketing
Format
Frakt og retur
Frakt
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