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Marketing

Paperback • 1979 • Danish • 1. edition

Marketing: en vitenskabsteoretisk analyse : et humanistisk alternativ

By Stig Ingebrigtsen, Michael Pettersson

4 Ratings • 4.8 of 5

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About the book

Boka diskuterer det gjeldende marketingssyn, og redegjør for utviklingen i USA og Danmark. Intensjonen med boken er sette søkelyset på det analytiske og trekke frem det humanisktiske fundament i marketing. Ved å kombinere disse teoriene ønsker forfatterne å vise det sosiale og miljømessige ansvar man har. Med person- og stikkordregister.

Sales and marketing

Book details

ISBN

9788773132753

Publisher

Samfundslitteratur

Published year

1979

Language

Danish

Edition

1

Original title

Marketing

Format

Paperback

Shippping and returns

Shipping

Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.

Returns

Contact the seller after delivery.

Other versions

Marketing

Marketing

Paperback · 2022

Reviews · 0

4 Ratings • 4.8 of 5

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