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Signs of Life

Hardcover • 2017 • 1. edition

Signs of Life

By Stephen Bayley

0 Ratings • 0.0 of 5

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About the book

Nietzsche said all of life is a question of taste. And he was right. But nowadays all of life is also a question of branding. A brand is not something concocted by graphic designers and marketing consultants: it is "the intangible aspects of an intangible thing", as Massimo Vignelli (who re-branded the New York subway) explained. Brand values are the expectations and associations that all successful (and, indeed, unsuccessful) products and services possess. And now they are under threat from Hea...Show more

Graphic design

Book details

ISBN

9781911422105

Publisher

Circa Press

Published year

2017

Language

Edition

1

Original title

Signs of Life

Format

Hardcover

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