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About the book
Nietzsche said all of life is a question of taste. And he was right. But nowadays all of life is also a question of branding. A brand is not something concocted by graphic designers and marketing consultants: it is "the intangible aspects of an intangible thing", as Massimo Vignelli (who re-branded the New York subway) explained. Brand values are the expectations and associations that all successful (and, indeed, unsuccessful) products and services possess. And now they are under threat from Hea...Show more
Book details
ISBN
9781911422105
Publisher
Circa Press
Published year
2017
Language
Edition
1
Original title
Signs of Life
Format
Hardcover
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