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Unleashing the Ideavirus How to Turn Your Ideas Into Marketing Epidemics

Paperback • 2002 • English

Unleashing the Ideavirus How to Turn Your Ideas Into Marketing Epidemics

By Seth Godin

1 Ratings • 4.0 of 5

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About the book

Seth Godin is an adman's worst nightmare. He has made a career of exposing the limitations of traditional marketing methods while offering his own visionary solutions. He has also demonstrated the principles of the IdeaVirus firsthand: More than 250,000 copies of the ebook version of UNLEASHING THE IDEAVIRUS have spread through the Web for free. Napster, Hotmail, GeoCities and Volkswagen are just a few of the businesses that have successfully launched their products with an IdeaVirus by letting...Show more

Business ethics and social responsibility
Entrepreneurship / Start-ups
Management decision making

Book details

ISBN

9780743220651

Publisher

Free Press

Published year

2002

Language

English

Original title

Unleashing the Ideavirus How to Turn Your Ideas Into Marketing Epidemics

Format

Paperback

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Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.

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Reviews · 0

1 Ratings • 4.0 of 5

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