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Paperback • 2002 • English
By Seth Godin
1 Ratings • 4.0 of 5
About the book
Seth Godin is an adman's worst nightmare. He has made a career of exposing the limitations of traditional marketing methods while offering his own visionary solutions. He has also demonstrated the principles of the IdeaVirus firsthand: More than 250,000 copies of the ebook version of UNLEASHING THE IDEAVIRUS have spread through the Web for free. Napster, Hotmail, GeoCities and Volkswagen are just a few of the businesses that have successfully launched their products with an IdeaVirus by letting...Show more
Book details
ISBN
9780743220651
Publisher
Free Press
Published year
2002
Language
English
Original title
Unleashing the Ideavirus How to Turn Your Ideas Into Marketing Epidemics
Format
Paperback
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1 Ratings • 4.0 of 5