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Hardcover • 2011 • English • 1. edition
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About the book
A different way of discovering and developing the best business ideas Jack Welch once said, "Someone, somewhere has a better idea." In this myth-busting book, the authors reveal that great business ideas do not spring from innate creativity, or necessarily from the brilliant minds of people. Rather, great ideas come to those who are in the habit of looking for great ideas all around them, all the time. Too often, people fall into the trap of thinking that the only worthwhile idea is a thoroughly...Show more
Book details
ISBN
9780470767764
Publisher
John Wiley & Sons
Published year
2011
Language
English
Edition
1
Original title
The Idea Hunter How to Find the Best Ideas and Make them Happen
Format
Hardcover
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