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© 2026 Bookis AS
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Paperback • 2018 • 1. edition
By Robert E. Hinson, Ogechi Adeola, Abednego Feehi Okoe Amartey
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About the book
In a fast-moving era of increased international competition, frontier markets must devise innovative ways to meet demanding sales targets and maintain profitability. These efforts will only succeed when local businesses abandon the concept of sales as a checklist of persuasive arguments that lead a customer to make a purchase and accept that building enduring customer relationships is the key to achieving sales goals. To understand what it means to sell successfully, sales representatives must d...Show more
Book details
ISBN
9781641133463
Publisher
Information Age Publishing
Published year
2018
Language
Edition
1
Original title
Sales Management
Format
Paperback
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