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Hardcover • 2016 • English
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About the book
"Best Business Books of 2016" -- Financial Times Inc.com's Geoffrey James Names Pre-Suasion Best Sales and Marketing Book of 2016 NEW YORK TIMES BESTSELLER WALL STREET JOURNAL BESTSELLER The author of the legendary bestseller Influence , social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself, but in the key moment before that message is delivered. What separates effective communicators from truly suc...Show more
Book details
ISBN
9781501109799
Publisher
SIMON SCHUSTER
Published year
2016
Language
English
Original title
Pre-Suasion: A Revolutionary Way to Influence and Persuade
Format
Hardcover
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