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A primer on decision making

Hardcover • 1994 • English

A primer on decision making: how decisions happen

By March, James G.

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About the book

Building on lecture notes from his acclaimed course at Stanford University, James March provides a brilliant introduction to decision making, a central human activity fundamental to individual, group, organizational, and societal life. March draws on research from all the disciplines of social and behavioral science to show decision making in its broadest context. By emphasizing how decisions are actually made -- as opposed to how they should be made -- he enables those involved in the process t...Show more

Decision theory: general
Sociology
Social research and statistics

Book details

ISBN

9780029200353

Publisher

Free Press

Published year

1994

Language

English

Original title

A primer on decision making

Format

Hardcover

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