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Hardcover • 1991 • English • 2. edition
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About the book
Despite the many formal methods available most decisions are made intuitively?that is, without apparent reasoning and almost instinctively. This revised and updated edition emphasizes the unstructured and natural way people make judgements and exercise choice, which accounts for almost all real decision-making activity, but argues that intuition can be both studied and educated. The book is quite different from standard texts on decision-making methodology and standard decisions theory in that i...Show more
Book details
ISBN
9780471914792
Publisher
Wiley
Published year
1991
Language
English
Edition
2
Original title
Judgment and Choice The Psychology of Decision
Format
Hardcover
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