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Satisfaction: A Behavioral Perspective on the Consumer

Hardcover • 2010

Satisfaction: A Behavioral Perspective on the Consumer

By Richard L. Oliver

1 Ratings • 4.0 of 5

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About the book

Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (...Show more

Book details

ISBN

9780765617705

Published year

2010

Language

Original title

Satisfaction: A Behavioral Perspective on the Consumer

Format

Hardcover

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Reviews · 0

1 Ratings • 4.0 of 5

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