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Measuring Customer Satisfaction and Loyalty Survey Design, Use, and Statistical Analysis Methods

Hardcover • 2008 • English • 3. edition

Measuring Customer Satisfaction and Loyalty Survey Design, Use, and Statistical Analysis Methods

By Bob E. Hayes

0 Ratings • 0.0 of 5

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About the book

"The third edition of this best-seller updates its detailed information about how to construct, evaluate, and use questionnaires, and adds an entirely new chapter on customer loyalty." "Readers will gain a sound grasp of the scientific methodology used to construct and use questionnaires utilizing the author's systematic approach. They will be able to pinpoint and focus on the most relevant topics, and study both the qualitative and quantitative aspects of questionnaire design and evaluation. Th...Show more

Book details

ISBN

9780873897433

Publisher

ASQ Quality Press

Published year

2008

Language

English

Edition

3

Original title

Measuring Customer Satisfaction and Loyalty Survey Design, Use, and Statistical Analysis Methods

Format

Hardcover

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