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Consumer Psychology

Paperback • 2016 • 1. edition

Consumer Psychology

By Paul M. W. Hackett, Jessica B. Schwarzenbach, Uta Maria Jurgens

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About the book

This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.

Market research

Book details

ISBN

9783847407720

Publisher

Verlag Barbara Budrich

Published year

2016

Language

Edition

1

Original title

Consumer Psychology

Format

Paperback

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0 Ratings • 0.0 of 5

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