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Consumer behaviour in tourism

Paperback • 2007 • English

Consumer behaviour in tourism

By John Swarbrooke, Susan Horner

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About the book

It is an useful book to look into the tourism market which is apotential yet challenging industry. It provides an insight to study the tourist industry in marketing perspectives. This text offers an international perspective on consumer behaviour in tourism in a number of aspects including: tour operation; tourist destinations; hospitality; visitor attractions; retail travel and transport. Case studies are used from a range of different world regions. It takes a broad view of tourism and looks...Show more

Hospitality, Travel and Tourism law
Tourism geography
Travel guides: eco-tourism / ‘green’ tourism

Book details

ISBN

9788131209165

Published year

2007

Language

English

Original title

Consumer behaviour in tourism

Format

Paperback

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