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English

Consumer Behaviour A European Perspective

Paperback • 2010 • English • 4. edition

Consumer Behaviour A European Perspective

By Michael R. Solomon

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About the book

Now in its fourth edition, consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links consumer behaviour theory with the real-life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data profiling European consumers. This fourth edition offers a cutting edge overview of the consumer behaviour literature and a su...Show more

Book details

ISBN

9780273717263

Publisher

Prentice Hall/Financial Times

Published year

2010

Language

English

Edition

4

Original title

Consumer Behaviour A European Perspective

Format

Paperback

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