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English

The Designful Company

Paperback • 2008 • English

The Designful Company

By Marty Neumeier

0 Ratings • 0.0 of 5

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About the book

Part manifesto, part handbook, THE DESIGNFUL COMPANY provides a lively overview of a growing trend in management-design thinking as a business competence. According to the author, traditional managers have relied on a two-step process to make decisions, which he calls "knowing" and "doing." Yet in today's innovation-driven marketplace, managers need to insert a middle step, called "making." Making is a phase in which assumptions are questioned, futures are imagined, and prototypes are tested, pr...Show more

Book details

ISBN

9780321580061

Publisher

Peachpit Press Publications

Published year

2008

Language

English

Original title

The Designful Company

Format

Paperback

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0 Ratings • 0.0 of 5

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