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The Stranger's Long Neck How to Deliver What Your Customers Really Want Online

Paperback • 2010 • English

The Stranger's Long Neck How to Deliver What Your Customers Really Want Online

By Gerry McGovern

0 Ratings • 0.0 of 5

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About the book

The Stranger's Long Neck is a practical guide for any manager wishing to improve their organisation's online performance. Web content specialist, Gerry McGovern, explains that all websites have a small set of tasks, or 'long necks', that are important to its customers and that must be easy to complete or customers will go elsewhere. The Stranger's Long Neck shows how to tune in effectively to what your customers want - and then deliver it with aplomb. Understanding customer needs can be a diffic...Show more

Book details

ISBN

9781408114421

Publisher

A&C Black

Published year

2010

Language

English

Original title

The Stranger's Long Neck How to Deliver What Your Customers Really Want Online

Format

Paperback

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0 Ratings • 0.0 of 5

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