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Building Successful Online Communities

Paperback • 2016 • 1. edition

Building Successful Online Communities

By Carnegie Mellon University) Kraut Robert E. (Herbert A. Simon Professor of Human Computer Interaction, Paul (University of Michigan) Resnick

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About the book

How insights from the social sciences, including social psychology and economics, can improve the design of online communities.Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook, there is a moribund Friendster-not to mention the scores of smaller social networking sites that never attracted enough members to be viable. This book offers lessons from theory and empirical research in the s...Show more

Book details

ISBN

9780262528917

Publisher

MIT Press Ltd

Published year

2016

Language

Edition

1

Original title

Building Successful Online Communities

Format

Paperback

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