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English

Social Commerce

Hardcover • 2015 • 1. edition

Social Commerce

By Efraim Turban, Judy Strauss, Linda Chiu-Han Lai

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About the book

This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways:Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)Supplementary text in marketing, management or Information Systems disciplines Training courses in industrySupp...Show more

Book details

ISBN

9783319170275

Publisher

Springer International Publishing AG

Published year

2015

Language

Edition

1

Original title

Social Commerce

Format

Hardcover

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