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Paperback • 2014 • 1. edition
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About the book
The newest, most successful strategies for landing the sale-based on the latest discoveries in neuroscience and consumer psychology BrainScripts for Sales Success explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective.You'll learn how to use the powerful emotion of fear to convince stubborn prospects, make prospective customers successfully demonstrate the product inside their heads before they ...Show more
Book details
ISBN
9780071833608
Publisher
McGraw-Hill Education - Europe
Published year
2014
Language
Edition
1
Original title
BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers
Format
Paperback
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