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Persuasion

Paperback • 2015 • 1. edition

Persuasion

By Daniel J. O'Keefe

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About the book

Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned beha...Show more

Book details

ISBN

9781452276670

Publisher

SAGE Publications Inc

Published year

2015

Language

Edition

1

Original title

Persuasion

Format

Paperback

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