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Paperback • 2018 • 1. edition
By Arthur Thompson Jr., John Gamble, Margaret Peteraf
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About the book
Essentials of Strategic Management 6th edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions and timely examples with a writing style that captures students' interest. It features 10 chapters with 12 tightly linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For years strategy instructors have been shifting from purely text-cases to a text-cases-simulation course str...Show more
Book details
ISBN
9781260092271
Publisher
McGraw-Hill Education
Published year
2018
Language
Edition
1
Original title
Essentials of Strategic Management: The Quest for Competitive Advantage
Format
Paperback
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