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English

Marketing and American Consumer Culture

Paperback • 2018 • 1. edition

Marketing and American Consumer Culture

By Arthur Asa Berger

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About the book

This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing's role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.

Book details

ISBN

9783319837123

Publisher

Springer International Publishing AG

Published year

2018

Language

Edition

1

Original title

Marketing and American Consumer Culture

Format

Paperback

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