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Crossing the chasm

Pocket • 2006 • Engelsk

Crossing the chasm: marketing and selling disruptive products to mainstream customers

Av Geoffrey A. Moore

0 vurderinger • 0.0 av 5

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Om boken

Every year, companies gamble away millions of dollars and countless hours of technical talent on doomed efforts to market technology products that are greeted with enthusiasm by a few technologically literate consumers but ultimately fizzle in the wider marketplace. With more high-tech products scrambling for the home market every day, it is essential that marketing professionals learn to transcend the outmoded marketing theories that have led to more failures than successes in the challenging t...Vis mer

Bedriftsøkonomi
Forretningsstrategi
Innovasjon i næringslivet

Om boken

ISBN

9780060517120

Forlag

Collins Business Essentials

Publiseringsår

2006

Språk

Engelsk

Originaltittel

Crossing the chasm

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

0 vurderinger • 0.0 av 5

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