International Marketing

Innbundet • 2015 • 1. utgave

International Marketing

Av Philip R. Cateora, John Graham, Mary C. Gilly

0 vurderinger • 0.0 av 5

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Om boken

Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. In addition to coverage of technology's impact on the international market arena, the 17th edition of International Marketing features new t...Vis mer

Om boken

ISBN

9780077842161

Forlag

McGraw-Hill Education - Europe

Publiseringsår

2015

Språk

Utgave

1

Originaltittel

International Marketing

Format

Innbundet

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