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International Marketing

Pocket • 2014 • 1. utgave

International Marketing

Av Pervez Ghauri, Philip R. Cateora

0 vurderinger • 0.0 av 5

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Om boken

Now in its fourth edition, this successful introduction to international marketing has been thoroughly revised, updated and developed throughout to reflect the most recent developments in today's dynamic business environment. Contemporary, engaging and accessible, International Marketing is essential reading for the aspiring practitioner.You will discover:*The importance of international marketing to creating growth and value*The management practices of companies, large and small, seeking market...Vis mer

Om boken

ISBN

9780077148157

Forlag

McGraw-Hill Education - Europe

Publiseringsår

2014

Språk

Utgave

1

Originaltittel

International Marketing

Format

Pocket

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