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Online Public Relations A Practical Guide to Developing an Online Strategy in the World of Social Media

Pocket • 2009 • Engelsk

Online Public Relations A Practical Guide to Developing an Online Strategy in the World of Social Media

Av David Phillips, Philip Young

0 vurderinger • 0.0 av 5

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Om boken

The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised, second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively. David Phillips explores the growth of social media sites such as Facebook, MySpace, Bebo, Flickr etc, and of virtual environments, virtual com...Vis mer

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Entreprenørskap
PR

Om boken

ISBN

9780749449681

Forlag

Kogan Page

Publiseringsår

2009

Språk

Engelsk

Originaltittel

Online Public Relations A Practical Guide to Developing an Online Strategy in the World of Social Media

Format

Pocket

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