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Marketing: A Guide to the Fundamentals

Pocket • 2009 • Engelsk

Marketing: A Guide to the Fundamentals

Av Patrick Forsyth

0 vurderinger • 0.0 av 5

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Om boken

Even though organisations have become increasingly marketing-focussed in their approach and it is clear that marketing is more than just the marketing department marketing is one of the most misunderstood areas of business. Philip Kotler, an American marketing guru, defines it as the business function that identifies current unfulfilled needs and wants, defines and measures their magnitude, determines which target markets the organisation can best serve and decides on appropriate products, servi...Vis mer

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Digital markedsføring
Direktemarkedsføring / telefonsalg

Om boken

ISBN

9781846681936

Publiseringsår

2009

Språk

Engelsk

Originaltittel

Marketing: A Guide to the Fundamentals

Format

Pocket

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0 vurderinger • 0.0 av 5

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