Foundations of Marketing

Pocket • 2002 • Engelsk

Foundations of Marketing

Av David Jobber, John Fahy

0 vurderinger • 0.0 av 5

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Om boken

This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.

Bedriftsøkonomi

Etikk og sosialt ansvar i næringslivet

Salg og markedsføring

Om boken

ISBN

9780077098667

Forlag

McGraw-Hill

Publiseringsår

2002

Språk

Engelsk

Originaltittel

Foundations of Marketing

Format

Pocket

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