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Digital Marketing Strategy, Planning and Disruption

Pocket • 2025 • Engelsk • 3. utgave

Digital Marketing Strategy, Planning and Disruption

Av Annmarie Hanlon

14 vurderinger • 4.9 av 5

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Om boken

Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management. This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities. It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing. With an excellent blend of theory, research, practice and application, key fe...Vis mer

Om boken

ISBN

9781529680430

Forlag

SAGE Publications, Limited

Publiseringsår

2025

Språk

Engelsk

Utgave

3

Originaltittel

Digital Marketing Strategy, Planning and Disruption

Format

Pocket

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Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

14 vurderinger • 4.9 av 5

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