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About the book
Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. Why We Buy is based on hard data gleaned from thousands of hours of field research -- in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, from ...Show more
Book details
ISBN
9780684849140
Published year
2000
Language
English
Original title
Why We Buy: The Science Of Shopping
Format
Paperback
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Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.
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