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Hardcover • 2014 • English • 1. edition
By Kit Yarrow
1 Ratings • 5.0 of 5
About the book
Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy.
Book details
ISBN
9781118647684
Publisher
John Wiley & Sons Inc
Published year
2014
Language
English
Edition
1
Original title
Decoding the New Consumer Mind
Format
Hardcover
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1 Ratings • 5.0 of 5