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© 2026 Bookis AS
English
Sweden
Region is based on IP address
Fast delivery with
Safe payments by
© 2026 Bookis AS
English
Sweden
Region is based on IP address
About the book
<p>This fascinating book shows that neither managers nor consumers completely control branding processes – cultural codes constrain how brands work to produce meaning. Placing brands firmly within the context of culture, it investigates these complex foundations. Topics covered include:</p> <ul><li>the role of consumption </li><li>brand management </li><li>corporate branding </li><li>branding ethics </li><li>the role of advertising.</li></ul> <p>This excellent text includes case studies of iconi...Show more
Book details
ISBN
9780415355995
Published year
2006
Language
English
Original title
brand culture
Format
Paperback
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