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English
Sweden
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Fast delivery with
Safe payments by
© 2026 Bookis AS
English
Sweden
Region is based on IP address
About the book
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.
Book details
ISBN
9780857196095
Publisher
Harriman House Publishing
Published year
2018
Language
English
Edition
1
Original title
The Choice Factory
Format
Paperback
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