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About the book
Nudge is about choiceshow we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we makeill-advised personal investments, consumption of unhealthy foods, neglect of our natural resourcesand show us how sensible choice architecture can successfully nudge people toward the best decisions. In the tradition of The Tipping...Show more
Book details
ISBN
9780143115267
Publisher
Penguin USA
Published year
2017
Language
English
Edition
1
Original title
Nudge
Format
Paperback
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2 Ratings • 4.5 of 5