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Nudge

Paperback • 2017 • English • 1. edition

Nudge

By Richard H. Thaler

2 Ratings • 4.5 of 5

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About the book

Nudge is about choiceshow we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we makeill-advised personal investments, consumption of unhealthy foods, neglect of our natural resourcesand show us how sensible choice architecture can successfully nudge people toward the best decisions. In the tradition of The Tipping...Show more

Economics, Finance, Business and Management

Book details

ISBN

9780143115267

Publisher

Penguin USA

Published year

2017

Language

English

Edition

1

Original title

Nudge

Format

Paperback

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Reviews · 0

2 Ratings • 4.5 of 5

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